Much Ado About Nothing?

The recent tariff announcement appears to have had little impact, aside from its effect on U.S. automakers. On February 1, President Trump introduced new tariffs: 25% on Canada and Mexico, and 10% on China. However, the tariffs on Canada and Mexico have since been paused. Today, President Trump is set to formally announce a 25% tariff on all steel imports, as he mentioned yesterday aboard Air Force One. In the coming days, additional tariffs on aluminum and reciprocal tariffs on all countries are expected, raising concerns about a potential global trade war.

But what’s the bigger picture here?

These tariffs appear to be a “carrot and stick” approach to negotiations, particularly with Mexico and Canada, targeting issues like border security, illegal immigration, and the flow of drugs like fentanyl into the U.S. The goal? Cooperation could lead to these tariffs being reversed.

Understanding Tariffs

What's at Stake?

Tariffs aren’t new—they were the U.S. government’s main source of revenue before 1913 and are often used in trade disputes. One famous example? The “Chicken Tax.”

In the 1960s, cheap U.S. chicken exports upset European markets, so countries like West Germany responded with tariffs. The U.S. retaliated in 1964 with tariffs on potato starch, dextrin, brandy, and light trucks. That last one—targeting Volkswagen’s beloved VW Bus—ended up reshaping the U.S. auto industry.

While most tariffs faded, the 25% tax on light trucks stuck around, encouraging foreign automakers to adapt by building in the U.S. or finding creative loopholes. Meanwhile, U.S. automakers dominated the truck market for years.

The Chicken Tax shows how a single tariff can ripple through industries, sparking debate on whether such measures protect domestic industries or hike prices and disrupt economies. 

Your wallet

Canada and Mexico

Food and Agriculture

Tariffs on imports from Mexico and Canada could lead to increased prices for fruits, vegetables, grains, and meat, affecting grocery costs significantly.

Energy and Fuel

With Canada being the top supplier of oil and gas, tariffs could raise fuel prices, particularly impacting Midwest states where Canadian oil is refined.

Automotive Industry

Tariffs on car parts from Mexico and Canada could result in higher vehicle prices, as manufacturers face increased production costs.

Future Risk

China

If President Donald Trump follows through with his proposed tariffs of up to 60% on all Chinese imports, American consumers could face significant price increases on everyday goods.

China is a critical supplier to the U.S. market, leading in categories like toys and sports equipment, providing 40% of U.S. footwear imports, and accounting for roughly a quarter of electronics and textiles.

Imposing a 60% tariff on these products would disrupt international trade and sharply increase costs. For instance, toys and sports gear, currently taxed at less than 10%, could become significantly more expensive. While it might seem possible for other suppliers to fill the gap, China’s unparalleled ability to produce materials that meet strict U.S. safety standards secures its dominant role.

Markets are holding steady—for now. U.S. automakers are down 6%, but history reminds us: trade wars shake things up fast. The 2018-2019 US-China trade war is our closest guide. It disrupted supply chains, spiked prices, and created uncertainty that stalled investments and hiring. Volatility ruled the markets, with stocks reacting to every twist in trade talks.

In 2018, the S&P 500 dropped 4.38%. By 2019, after the Phase I trade deal, it surged 31.49%. Chinese stocks mirrored this pattern, falling 30.16% in 2018 and rebounding 36.40% in 2019. The lesson? Tariffs bring short-term pain, but markets adjust once clarity returns.

The real danger lies in prolonged tariffs. They suppress demand, risk global retaliation, and slow growth—potentially triggering higher inflation. Already, U.S. consumer sentiment is dropping, and fixed investment spending is down.

Bottom line: Tariffs won’t derail the business cycle immediately, but the clock is ticking. The longer they last, the greater the risk.

Equity Performance Following Trade Announcement (2/1/2025 – 2/6/2025)

Your Investments

Financial Market Implications

While daily volatility might make headlines  for the stock market, it’s important to zoom out. On a weekly scale, bullish trends remain intact, and money continues to flow into equities. That said, risks remain on the table: high valuations, policy uncertainties, and markets straying above long-term trends are all concerns we’re looking at closely. 

W

Two Technical Indicators to Watch

Table #1: Percentage of Stocks Trading Above 50-day and 200-day Moving Average

Table #2: Earnings Revision Ratio

Table1 :Currently, 56% of S&P 500 stocks are trading above both their 50-day and 200-day moving averages—an indicator that has historically signaled strong bullish momentum. The table below highlights the average historical returns over the past decade when more than 50% of S&P 500 stocks surpass these key moving averages.

S&P 500 Moving Average Analysis (2/1/2025 – 2/6/2025)

S&P 500 average return when 51% or more of both the 50Day and 200Day. Forward return average for 3 months, 6 months, and 12 months

3 Months

6 Months

12 Months

Table 2: The earnings revision ratio is another key metric we’re tracking, showing how analysts feel about stocks. It’s calculated by dividing the number of upward estimate revisions by downward ones—basically a snapshot of analyst sentiment. A ratio above 1? That’s a sign of optimism, with more upgrades than downgrades. For investors, this ratio helps spot trends, gauge market sentiment, and pinpoint sectors or companies analysts believe have strong future earnings potential. Currently, this ratio is just below 1. We are keeping a close eye on this metric at the sector level

S&P 500 Composite Index

Number of Estimates With 12mo forward EPS Mean Up Since Last Month. Source: LSEG/Fortis

Navigating the Balance Between Protection and Progress

Tariffs are meant to protect American industries—whether it was helping poultry farmers fend off European competition in the 1960s or supporting automotive jobs and supply chains today. But they’re a double-edged sword. On one side, tariffs can strengthen domestic industries, secure supply chains, and bring in government revenue. On the other, they drive up consumer prices and can make companies less motivated to innovate.

There’s no one-size-fits-all answer to whether tariffs work. Economics isn’t black and white; it’s more like a balancing act. Take the Chicken Tax, for example. It started as a way to protect U.S. poultry but stuck around to shape the auto industry for decades. Today’s tariffs could have similar long-term effects—impacting everything from what we pay at the store to how jobs in manufacturing evolve.

At their core, tariffs are more than just taxes on imports. They’re a strategic tool that reflects the U.S.’s priorities—balancing economic goals, national security, and politics.  As the debate over new tariffs on Canada, Mexico, and China heats up, one thing’s for sure: the ripple effects will be felt across the economy for years. In the wild world of trade policy, the only certainty is that we’ll have to wait and see how it all unfolds.

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